Spotify Private Sessions
Madrid / 2020
Typography: GlypgWorld by Leah Maldonado
Music generates emotions and each emotion has a different effect on people. Spotify Private Sessions is a musical and individual experience. The concept of this campaign is based on the sensation generated by each musical genre, represented graphically in each letter of the logo that, through experimental typefaces, visually show the different effects generated by music in people.
Like typography, photography is used as a resource that reflects the type of music referred to in that communication. Thus, we will use a desert landscape for quiet music, a forest full of trees for more powerful music, jellyfish for psychedelic music, etc.